ਸੰਤ ਬਾਬਾ ਭਾਗ ਸਿੰਘ ਯੂਨੀਵਰਸਿਟੀ

SANT BABA BHAG SINGH UNIVERSITY

Established vide Punjab Govt. Act No. 6 of 2015 and is recognized by UGC under Section 2(f) of UGC Act, 1956. (ISO 9001:2015)

Dr.Varinderjeet Singh

Dr.Varinderjeet Singh

ASSISTANT PROFESSOR CUM COORDINATOR OF DEPARTMENT
MANAGEMENT PHD, UGC-NET/JRF

Research Interests

FINANCE LIETRACY, BANKING, SHARE MARKET, INVESTMENT BEHAVIOUR AND ATTITUDE AND SHG

Specialization

FINANCE

Scholarly Achievements

  • Academic: Deputy Director of IQAC - Sant Baba Bhag Singh University, Jalandhar
  • Academic: NIRF and 12B Team Member (2025) - Sant Baba Bhag Singh University
  • Academic: Criteria 5 In-charge - NAAC Team (2022-23) - Sant Baba Bhag Singh University

Leveraging AI and Business Intelligence for Economic Transformation in SAARC Nations

Journal: Tanz Journal | Year: 2025 | Vol: 20 (6)
UGC Care Listed Scopus Indexed View Article

SHG-Bank Linkage Programme Penetration In Punjab And Haryana- A Comparative Analysis

Journal: Tanz Journal | Year: 2025 | Vol: 20 (6)
UGC Care Listed Scopus Indexed View Article

An Empirical Analysis Between Employees' Job Satisfaction Level And Working Environment: With Special Reference To Indian Automobile Industry

Journal: Migration Letters | Year: 2024 | Vol: 21 (S2)
Scopus Indexed

Investigating How 'Social Media Influencers' Shape the Purchasing Decisions of Indian Customers in The Realm of Sustainable Organic Cosmetic Products

Journal: Journal of Informatics Education and Research | Year: 2024 | Vol: 4 (1)

A Quantitative Analysis of Microfinance Credit Facilities for MSMEs and their Impact on Liquidating Poverty in Delhi-NCR Region: With Special Reference to AU Small Finance Bank

Journal: Journal of Informatics Education and Research | Year: 2023 | Vol: 3 (2)

Assessing the Impact of Total Quality Management on Banks' Performance: A Study

Journal: Journal of Humanities and Social Science Studies | Year: 2023 | Vol: 12 (2)
UGC Care Listed

Services Provided by Public and Private Sector Banks of Punjab: A Comparative Study of Customer Satisfaction

Journal: Journal of Humanities and Social Science Studies | Year: 2023 | Vol: 12 (2)
UGC Care Listed

Sharpe's single index model vs Markowitz model portfolio Optimization: An empirical analysis of BSE listed thirty companies

Journal: Stochastic Modeling & Applications | Year: 2022
UGC Care Listed

Artificial Intelligence in Earthquake Studies: Advances in Prediction, Early Warning, and Disaster Management

Conference: International Conference on Advanced Intelligent Sustainable Technologies, Materials and Infrastructure (AISTMI-2025)
Location: Graphic Era (Deemed to be University), Dehradun & University of Naples Parthenope, Italy | Year: 2025

Predicting Construction Cost Overruns Using AI: A Project Management Approach

Conference: International Conference on Advanced Intelligent Sustainable Technologies, Materials and Infrastructure (AISTMI-2025)
Location: Graphic Era (Deemed to be University), Dehradun & University of Naples Parthenope, Italy | Year: 2025

The Awareness And Adoption of Digital Payment System: A Study of Kapurthala District of Punjab

Conference: CDLU-AIMT Spring ICISMT
Location: Chaudhary Devi Lal University Sirsa, Haryana | Year: 2023

A Study on Digital Payment System in Punjab

Conference: National Conference on Sustainable and Enhancing Competitiveness in Today's Business Scenario
Location: SBBSU | Year: 2023

Employees Perception towards Compensation Practices

Conference: National Conference on Contemporary Issues in Commerce and Management
Location: Guru Kashi University, Talwandi Sabo, Bathinda | Year: 2015

Financial Innovation and Investment

Conference: National Conference on Sustainable and Enhancing Competitiveness in Today's Business Scenario
Location: GNA University, Phagwara | Year: 2015

Mapping The Social And Environmental Concerns For Sustainable Economic Development

Organized By: GNDU in association with Punjab Pollution Control Board
27 Mar 2023

Kona Kona Shiksha

Organized By: National Institute of Securities Markets (NISM) at SBBSU
11 Feb 2023

Right to Information Act: A Step towards Good Governance and Transparency

Organized By: Guru Kashi University, Talwandi Sabo, Bathinda
29 Jun 2021

Reputation and Corporate Governance in Banking Sector: An Indian Perspective

Organized By: Vivekanand Education Society's College of Arts, Science and Commerce, Mumbai
06 Jun 2020

How to make oneself productive: A key to unlock your skills

Organized By: SWAYAM-NPTEL at Guru Kashi University
22 May 2020

Sustainable Solutions for Access to Safe Water: Promoting Innovation and Collaboration

Organized By: The Energy and Resources Institute
23 Jan 2015

AI and Business Administration

Book Name: NIL
Publisher: RK Publishing | Year: 2025
Textbook

Neuro Green: Case Studies on the Power of Neuromarketing in Promoting Eco-Investments

Book Name: Neuromarketing's Role in Sustainable Finance
Publisher: IGI Publication | Year: 2025
Book Chapter

The Future of the Healthcare Workforce in the Age of Automation

Book Name: Driving Global Health and Sustainable Development Goals with Smart Technology
Publisher: IGI Publication | Year: 2025
Book Chapter

Sustainable Product Design: Materials, Processes, and Longevity

Book Name: Sustainability, Innovation, and Consumer Preference
Publisher: IGI Publication | Year: 2025
Book Chapter

Contemporary Innovation Practices in Sciences and Management

Book Name: NIL
Publisher: Book Rivers | Year: 2024
Book

Principles of Human Resource Management

Book Name: NIL
Publisher: PINNACE EDUCARE | Year: 2023
Book

Contemporary Innovation Practices in Business Administration

Book Name: NIL
Publisher: IIP | Year: 2021
Book

Online Advertising Strategies in India and an Australian E-Commerce Companies: A Comparative Study

Book Name: Big Data Analytics for Improved Accuracy, Efficiency, and Decision Making in Digital Marketing
Year: 2021
Book Chapter

System for Green Banking Using Artificial Intelligence

Category: Patent | Year: 2022
IPR / Patent Status: Published

FDPs & Workshops

  • Innovation and Entrepreneurship
    CGC Landran, Mohali
    24 Mar 2025 - 28 Mar 2025
  • MMTTP
    Online
    29 Sep 2025 - 10 Oct 2025