S&M MANAGEMENT FOR BUSINESS

Event Date: 04th Feb. 2025.

Event Venue: Lt. 1, Block 5, SBBS University.

Organising unit/ agency/ collaborating agency: Department of Management and Hotel Management, UICM (University Institute of Commerce and Management) under the aegis of IQAC and IIC Sant Baba Bhag Singh University.

Name of the Event: “S&M MANAGEMENT FOR BUSINESS”

Number of Faculty: 8

Number of students participated in activity:64

Expert Talk on S&M Management for Business

Introduction to the Event

The Department of Management and Hotel Management, University Institute of Commerce and Management, Sant Baba Bhag Singh University, Jalandhar, organized an expert talk titled “S&M Management for Business” under the aegis of IQAC and IIC, Sant Baba Bhag Singh University. The event was conducted with the objective of strengthening students’ understanding of effective sales and marketing strategies essential for entrepreneurs and startups.

Objectives of the Expert Talk

• To identify and practice essential business skills through activities such as Brand Identity Creation and Market Research Analysis.
• To enhance analytical skills through Customer Survey Analysis and Market Segmentation Exercises.
• To develop practical exposure through a Social Media Content Creation and SEO Optimization Challenge.

Resource Person

Mr. Lovepreet Negi

Detailed Report of the Event

The event was inaugurated by the Expert of the Day, Mr. Lovepreet Negi, who began the session by clarifying the fundamental concepts of entrepreneurship and startups. He addressed common myths and misconceptions associated with starting and managing new ventures, helping students gain a realistic understanding of entrepreneurial challenges.

The expert further highlighted various sales and marketing strategies crucial for the smooth upliftment and sustainable growth of newly established businesses. Emphasis was laid on the complete journey from product development to product sales, explaining how strategic planning and customer-centric approaches play a vital role in business success.

Mr. Negi also discussed real-life examples of successful companies that adopted innovative marketing and sales policies, resulting in positive outcomes and profitable portfolios. The session was interactive and informative, enabling students to connect theoretical concepts with practical business scenarios.

Conclusion

The expert talk proved to be highly beneficial for students aspiring to become entrepreneurs and business professionals. It enhanced their understanding of sales and marketing management, clarified entrepreneurial concepts, and motivated them to adopt effective strategies for business growth. The event successfully achieved its objective of equipping students with practical knowledge and confidence to face real-world business challenges.

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