Workshop on “Business Idea Development and Execution”

Date: 20 May 2025.

Event Venue/Time: Sant Baba Bhag Singh University, Jalandhar (PB)

Organizing Unit/Agency: Department of Management, UICM (University Institute of Commerce and Management) under the aegis of IQAC and IIC Sant Baba Bhag Singh University.

Students participated: 68

No. of faculty members participated: 07

Activity Report

Activity Report: Business Idea Development and Execution

Introduction to the Event

This activity, "Business Idea Development and Execution," guided participants through the essential steps of transforming an initial concept into a practical and actionable plan. Beyond brainstorming, the session focused on validating ideas, understanding the target market, crafting a compelling value proposition, and outlining the practical steps required for implementation. In today’s dynamic business landscape, success requires not only having a great idea but also the ability to strategize, adapt, and execute effectively. The activity aimed to help participants turn their entrepreneurial vision into a clear and concrete roadmap for success.

Objectives of the Event

The primary objective of this activity was to empower participants to transform initial thoughts into viable business plans. The session equipped them with essential skills required for successful implementation, including idea development, refinement, and validation. Participants learned to identify real market needs, understand their target audience, and craft a strong value proposition. A key focus was placed on analyzing the competitive landscape, enabling them to conceptualize differentiated and relevant offerings.

Detailed Report of Event

The session began with interactive ideation exercises, encouraging participants to explore market gaps and consumer needs. This was followed by a focused discussion on market validation, where they learned to evaluate feasibility and desirability through basic research and customer feedback methods.

A major part of the activity involved developing clear value propositions and drafting lean business models. Participants were encouraged to think critically about their target market, potential revenue mechanisms, and essential resources required to bring their ideas to life.

The session concluded with a hands-on execution planning workshop. Participants created concise action plans, identified immediate next steps, and recognized potential challenges. The activity strengthened understanding of the entrepreneurial process and equipped participants with the tools needed to not only generate innovative ideas but also plan their strategic execution.

Common challenges included refining broad initial concepts into clear, viable business opportunities. These were addressed through targeted feedback and collaborative brainstorming sessions. Overall, the activity fostered a strong entrepreneurial mindset and provided participants with the confidence and practical framework necessary to take their ideas from concept to action.

Conclusion

The activity successfully empowered participants by transforming raw ideas into structured, practical business concepts. Attendees gained theoretical insights along with actionable tools essential for real-world application. The diverse and well-developed business concepts created during the session highlighted its effectiveness in inspiring strategic thinking and innovation.

Ultimately, the program nurtured entrepreneurial confidence and provided a solid foundation for participants to move their ventures from ideation to the crucial first steps of execution.