Date: 23-02-2023
The Department of Computer Science and Engineering, University Institute of Engineering and Technology, under the aegis of IQAC and IIC cell, organized one day webinar cum Expert lecture on “Career Growth and Entrepreneurship in Digital Marketing (Process Of Innovation Development And Technology Readiness Level (TRL) And Commercialization Of Lab Technologies And Technology Transfer)”,on 23rd February 2023.The goal of the webinar was to tackle challenges for idea generation from laboratory to commercialization.
Around 50 participants comprising of 10 Faculty/staff members and 40 Students participated in this webinar. The resource person of the webinar was Mr. Vijay Dehraj, from Codeapp Technologies.
The key takeaway of the workshop was to enable both students and faculty about recent trends and technology in innovation, with real time example of Digital Marketing. They also learnt phases of product development to procedure of commercialization of products with their standards, followed by process of marketing, implementing the customer feedback, technology transfer and technology updating of existing products.
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