Role of Design Thinking For Future Entrepreneurs

Date: 17-12-2021

Objectives:
1. To immerse students into the world of innovation as a systematic process of tackling relevant business and/or social problems.
2. To provide a social and thinking space for the recognition of innovation challenges and the design of creative solutions. An innovation new ventures, value propositions, new products or services.
Highlights:

• The Electrical Engineering Department, UIET, Sant Baba Bhag Singh University (SBBSU), Jalandhar, organized Webinar on Role of Design Thinking For Future Entrepreneurs on 17th DEC, 2021.
• A total of 44 students participated in the webinar.
• The students were familiarized with the Role of Design Thinking For Future Entrepreneurs by Dr. Arunkumar Jayakumar.
• Entrepreneurship can benefit from the application of Design Thinking when moving through a creative process of problem solving, or when looking for new opportunities and challenges.
• Successful entrepreneurs start with a human-centered approach to their solution, which establishes an undeniable product-market fit, the cornerstone of the venture capital world. More importantly, often when there is a misalignment of product-market fit, it is because entrepreneurs believe they have a great idea and then back into user research to validate their idea, rather than start with the research in the first place.
• There are five key components in the design thinking process:
  Empathizing: Placing a focus on understanding the human needs involved
  Defining: Synthesizing, re-framing and defining the problem in human-centric ways
  Ideating: Creating many ideas to address the unmet needs, opportunities, or challenges
  Prototyping: Adopting a hands-on approach in bringing ideas to life
  Testing: Testing to learn if the prototype/solution addresses the unmet need, opportunity, or challenge
  

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