Date: 02-09-2021
Storytelling is used in every culture, passed down through generations, to help with understanding because humans like narrative structures. It's now becoming more popular for business presentations - this is the case for Cisco Systems who switched from fact-heavy presentations to presentations incorporating stories and consequently became more successful in promoting their products.
Research suggests that humans are hardwired to listen to stories, for example, after conducting a fMRI study, neuroscientist Uri Hasson concluded that storytelling causes the neurons of an audience to sync with the storyteller's brain. This suggests that your brain in responding like the storyteller's so you are experiencing the same emotions.
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