“DIVERGENT: Case Study Analysis Competition”

Date: 17/09/2026

Duration (in hours): 8

Mode: Offline

Venue / Platform: Room No. 201 Block 7, SBBS University.

Activity Category: IIC Calendar Activity

Objective of the Activity: To foster critical thinking, problem-solving, and analytical skills among management students through real-world scenarios. To provide a practical platform for applying theoretical management concepts to diverse business situations. To enhance teamwork, time management, and presentation skills under competitive conditions.

Activity Led by: Institute Council/ Student Council

Theme: Critical Thinking, Design Thinking, Decision Making Ability

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Report

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The event commenced with an opening address highlighting the importance of strategic analysis in contemporary business management. A total of 13 teams participated in the competition. To ensure a thorough test of strategic thinking, each team was assigned a unique business case study covering distinct industry challenges, managerial dilemmas, and market scenarios. The teams were allocated time to analyze their assigned business case studies, identify key issues, evaluate potential alternatives, and formulate strategic solutions. Each team presented their analysis before a panel of esteemed faculty members and judges. Participants were judged on their depth of analysis, logical reasoning, feasibility of solutions, presentation clarity, and response during the interactive Q&A session.

In the event the Judges from the department Dr. Pawanpreet Kaur, Dr. S. S. Taggar, Ms. Manpreet and Ms, Simran Kaur critically evaluates the Cases and provide the possible solution on the preliminary round and in the 2 nd session Dr. Ajay Kumar Pathania, Dr. Varinderjeet Singh, Dr. S.S. Taggar and Dr. Manoj Kumar performed the query handling session.

The "DIVERGENT" Case Study Analysis Competition concluded successfully with an engaging valedictory session. The judges praised the high level of preparation, innovative approaches, and practical problem-solving capabilities demonstrated across all 13 participating teams. The event served as an enriching academic experience, reinforcing the department's commitment to experiential learning and innovation.

At the validatory session vote of thanks given by Dr. Gagandeep Singh Salhan, he congratulates the students who participate in the event to present their business ideas, thanks to all the students who present in the hall to seek the information about the various business ideas and business other students running along with their studies.

At the last, Dr. Gagandeep Singh, shows a sincere gratitude towards the faculty members who plays an important role to make the critical evaluation and judgement to the business plans for great success.

Participant details:

Total no. of Student participation: 80
Total no. of Staff (Teaching/Non-teaching) participation: 09
Total no of External participation the IIC portal.: 00

Key Highlights: Each team presented their analysis before a panel of esteemed faculty members and judges. Participants were judged on their depth of analysis, logical reasoning, feasibility of solutions, presentation clarity, and response during the interactive Q&A session.

Outcome of the activity: Participants successfully evaluated complex business cases and proposed actionable solutions to enhance their analytical competency. Students gained firsthand experience in handling diverse industry scenarios, effectively bridging the gap between theory and management practice. The event strengthened interpersonal collaboration, public speaking, and strategic articulation among student participants to foster team synergy and communication.

Organizing Team Members Details:

Sr. No.	Name	Designation and Role
1	Dr. Gagandeep Singh	Assistant Prof./ Departmental Activity Coordinator
2	Dr. Manoj Kumar	Assistant Prof./ Departmental Activity Co-Coordinator
3	Mr. Kulwant Singh	Students/ Organizing Committee
4.	Ms. Jaspreet Kaur	Students/ Organizing Committee
5.	Ms. Navneet Kaur	Students/ Organizing Committee
6.	Ms. Payal	Students/ Organizing Committee
7.	Ms. Gurleen Kaur	Anchoring
8.	Ms. Simranjeet Kaur	Anchoring